01
One role. Many specialties.
One communications position is expected to cover strategy, writing, design, social media, video, email, media relations and analytics. That is not a job description. It is a group project.
Fractional Communications
Your mission
deserves more than communications squeezed between everything else.
YAMM gives nonprofits and social impact organizations an embedded communications lead, backed by the writers, designers, strategists and producers needed to move the work.
Senior direction. Consistent delivery. One team that gets to know yours.
The pressure
Strong mission. Lean team. Communications everywhere.
The social media needs consistency. The newsletter needs writing. The website needs updating.
The next campaign needs an idea. Funders, donors and communities need to hear from you.
And someone has to hold it all together. Often, that someone is the Executive Director.
The problem is not a shortage of stories or commitment. It is that communications has quietly become several specialized jobs, all competing for the same limited time.
Four familiar problems
This is bigger than a crowded to-do list.
02
The voice keeps resetting.
When someone leaves, the tone changes. The systems disappear. The next person starts over. Your brand should belong to the organization, not live inside one person’s head.
03
Urgent keeps defeating important.
Posts get written the morning they go out. Newsletters stay in draft. Campaign planning begins when the deadline is already close. Strategy is always waiting for a quieter week.
04
Senior leaders become editors.
Your Executive Director should be shaping the vision, building relationships and leading the organization. They should not be rewriting every newsletter at 11:47 p.m.
The model
Fractional, not partial.
Fractional communications gives you senior leadership on a part-time, ongoing basis, supported by a wider creative team.
We help set the direction, build the plan and carry out the work.
We can become your communications function, strengthen an existing team or build the foundation for a future internal hire.
No strategy document left behind for your team to implement alone. No complicated collection of disconnected freelancers.
One relationship. A team that stays close enough to understand the work.
How fractional communications works
One lead. A wider communications team.
Your Fractional Communications Lead becomes your main strategic partner and coordinates the people needed around the work.
- 01Communications strategy
- 02Writing and editing
- 03Social media management
- 04Email marketing
- 05Graphic design
- 06Video production and editing
- 07Website content
- 08Media relations
- 09Audience research
- 10Fundraising communications
- 11Analytics and reporting
You get the right combination of capabilities without trying to fit an entire department into one conventional hire.
What strong communications needs
Direction. Rhythm. Delivery.
Strong communications needs all three. Our fractional work continues beyond planning and into the work itself.
01
Direction
A clear understanding of who you need to reach, what they need to understand and what you want communications to make possible.
02
Rhythm
A realistic plan connecting your messages, channels, campaigns and important moments throughout the year.
03
Delivery
The writing, design, publishing, production and coordination required to make the plan real.
Connected by design
Communications and fundraising should know each other.
Your donor emails, program stories, social content, case for support and public positioning are not separate pieces of work. Together, they shape how people understand your mission, whether they trust your organization and how they choose to participate.
YAMM’s communications work is informed by deep fundraising experience. We connect storytelling to donor engagement, campaigns, partnerships and long-term revenue development.
Because attention is useful. Attention that strengthens the mission is better.
Three tiers of support
Start from where your team is now.
Every organization starts from a different place. Our tiers reflect the level of leadership, production and integration you need. The final scope is shaped around your goals, internal capacity and current priorities.
Tier 01
Foundation
Build a communications rhythm your team can sustain.
For organizations that need to establish or restore a consistent, professional presence.
- Core communications priorities
- Editorial and content calendar
- Social media content and publishing
- Community monitoring and responses
- Newsletters and email campaigns
- Website content updates
- Branded templates
- Voice and accessibility standards
- Monthly performance review
Your communications become more consistent, recognizable and manageable.
Talk to us about FoundationTier 02
Content & Growth
Move from maintaining a presence to building an audience.
For organizations with a communications foundation that are ready to strengthen their storytelling, campaigns and engagement.
- Everything in Foundation
- Annual communications planning
- Quarterly campaign development
- Audience mapping and segmentation
- Original stories and editorial content
- Short-form video production
- Media list development and proactive outreach
- Donor and supporter journeys
- Deeper analytics and optimization
Your communications begin working together instead of simply going out.
Talk to us about Content & GrowthTier 03
Strategic Department
Bring senior communications leadership into the organization.
For organizations that need an embedded communications department connected to leadership, fundraising and long-term growth.
- Everything in the previous tiers
- An embedded senior communications lead
- Full communications and social strategy
- A comprehensive first-90-days plan
- Leadership and board communications support
- Fundraising and case-for-support alignment
- Campaign launches and major moments
- Professional video production
- Strategic media and community relationships
- Reputation and issue-management support
- Bilingual, accessible and culturally responsive support, as required
Your leadership team gains a communications partner who can make senior decisions and mobilize the people needed to deliver. Your Executive Director remains involved, but is no longer consumed.
Talk to us about Strategic DepartmentWhat begins to change?
The work starts moving differently.
- 01Communications stops depending on whoever has a free hour.
- 02Your organization develops a voice people recognize.
- 03Campaigns connect to fundraising and organizational priorities.
- 04Stories are gathered before they disappear.
- 05Your systems survive staff transitions.
- 06Your existing team gains stronger guidance and support.
- 07Important work starts moving without your leadership carrying every detail.
Built with your people
We strengthen the team you already have.
Fractional communications is not always a replacement for internal staff.
Your organization may already have a coordinator, program communicator or talented team member who understands the community and the work.
We can provide the senior direction, mentoring, systems and specialist support that help them succeed.
They bring organizational knowledge. We bring experience, structure and a wider creative bench.
The result is a stronger communications function and more capability inside your organization.
Communications work that moved
A clear voice changes what people can see.
American Task Force on Lebanon
Making 40 years of work easier to recognize.
We helped ATFL clarify its public identity, create shared language and connect its website, email, social media and original content through a more consistent communications system.
House of Kalee
Building an audience for an idea Lebanon had not seen before.
We built House of Kalee’s brand and social media presence from the ground up, helping introduce Lebanon’s first dog restaurant and communicate its connection to an affiliated dog shelter.
Our way of working
Think together. Build together. Grow together.
Think together
We learn the organization, its people, pressures, ambitions and audiences before deciding what communications should do.
Build together
We create the strategy, systems, campaigns and content alongside your team.
Grow together
We review what is working, adapt the plan and strengthen the knowledge that remains inside your organization.
A few practical questions
The things teams ask first.
Will you work with our existing communications staff?
Yes. We can lead the function, support an existing team member or coordinate specialist support around them.
Do you only provide strategy?
No. Strategy guides the work, but implementation is central to the fractional model. We write, create, coordinate, publish and evaluate.
Can you support one campaign or project?
Yes. We also offer focused communications projects. Fractional communications is best when you need consistent leadership and delivery over time.
Can you support bilingual communications?
Yes. English and French communications can be included when they are part of the agreed scope.
How do we choose a tier?
We begin with your goals, current capacity and communications pressures. Then we recommend the level of support that makes sense.
Proof of work
The company we keep says a lot.
We work alongside organisations carrying ambitious missions — and stay connected to the communities that keep us learning.
Community networks
We are proud members and fans within these networks. This is where we learn and get inspired.
- 01Association for Women's Rights in Development (AWID)
- 02Community-Centric Fundraising (CCF)
- 03Catalyst Now
- 04Centre for Social Innovation (CSI)
- 05ImpactUP
- 06Future of Good
- 07Idealist
- 08Palestine Impact Collective
Work that moved
A strategy matters when something changes.
American Task Force on Lebanon
Making 40 years of work easier to recognize.
View the case study →House of Kalee
Building a new brand, a public following and a social enterprise with purpose at its core.
View the case study →PLEO
Helping a lifeline for parents build a stronger fundraising story.
View the case study →Your mission is already carrying enough.