YAMM Services
Communications · Coaching & Training

Stories worth

telling, collected the right way.

Good storytelling starts before you write a word: it starts with how you ask someone if you can share their story. We coach your team to build a story bank that is ethical, consistent, and ready when you need it.

Story banks

Stop scrambling for a quote every deadline

We help you set up a simple system for collecting, storing and reusing stories with proper consent on file, so nobody is chasing a story the week the annual report is due.

What we cover

Six practical modules

Finding the story

How to spot the stories already inside your programmes, and which ones are worth telling publicly.

Asking for consent

Clear, plain-language consent that gives people real control over how their story is used, and for how long.

The interview

Practical interviewing skills for staff who are not journalists: questions, listening, and knowing when to stop.

Writing it up

Turning a conversation into a paragraph, a post, a case study or an appeal without exaggeration.

Building the story bank

A simple system for storing stories, photos, quotes and consent so nobody scrambles at deadline.

Hard stories, told well

Telling difficult stories honestly without using someone's pain as a prop.

Formats

Pick the depth that fits your team

Team training

A half-day or full-day workshop for programme and communications staff, run in person or online.

Coaching series

Six sessions across three months with one staff member or a small group, working on your real stories.

Embedded set-up

We build the story bank, templates and consent forms with you, then train the team to run it.

Ethical storytelling

Consent and dignity, every time

We train staff on how to ask for consent clearly, how to give people control over how their story is used, and how to tell a hard story honestly.

Ready to train your team?