Tool
Donor
Story Builder
Most appeals fail because they are vague, not because they are unworthy. The Donor Story Builder gives you a six-part structure that keeps the story honest and the ask clear.
The structure
Six moves, in order
01 · The person
One person, named the way they chose. Not a category, not a statistic.
02 · The moment
The specific point where things could have gone either way.
03 · What changed
What your organisation did, plainly, without claiming more than it did.
04 · The evidence
The number that makes the story true across more than one life.
05 · The ask
What this donor can do next, at a size that matches the relationship.
06 · The return
What you will tell them afterwards — and when.
Use it on your next appeal
Pair it with the Storybank Template and your year-end campaign gets a great deal easier.