Your mission
is ambitious. You do not have to carry all of it alone.
We started YAMM in Toronto because we had been on the other side of the table — running campaigns, writing appeals, and trying to build something new with a budget that never quite matched the ambition.
Our story
YAMM Services was founded by people who spent years inside nonprofits — running development shops, leading communications teams, and trying to get good ideas off the ground with too few hands. We know what it feels like to carry a mission that matters more to you than a paycheque ever could.
So we built the kind of support we wished we had: fractional fundraising help that treats your budget like it is real money (because it is), communications grounded in your organisation's actual values, and practical innovation that solves a real problem instead of chasing a trend.
How we work
We join your team for a season, a project, or an ongoing part-time role. We do not hand you a binder and leave. We stay close to the work, check in honestly, and adjust when something is not landing.
What we believe
Our values
Honesty about the work
Nonprofit work is hard and rewarding at the same time. We say what is true, even when it is not the easy answer, so you can make real decisions.
Carry it together
You should not have to hold your whole mission by yourself. We show up as part of your team, not a vendor who disappears at 5pm.
Play is strategic
Good ideas come easier when people are not white-knuckling it. We build a little lightness into serious work on purpose.
Community first
The communities your organisation serves come before any plan, deck, or campaign. If a tactic does not serve them, we do not use it.
The people
Who you'll work with
Janine Ayoub
Co-Founder
Nonprofit strategist with more than 15 years of experience in fundraising, program development, organizational capacity, and community-centered engagement.
Ali Zaraket
Co-Founder
Strategic communications and multimedia specialist with more than 20 years of experience in journalism, filmmaking, content production, and training.
Ayman Sharrouf
Co-Founder
Award-winning journalist and communications expert with more than 15 years of experience in Arabic content, digital platforms, editorial leadership, and campaigns.
Let's talk about your mission.
Tell us what you are carrying. We will tell you honestly whether we can help.
Get in touchProof of work
The company we keep says a lot.
We work alongside organisations carrying ambitious missions — and stay connected to the communities that keep us learning.
Community networks
We are proud members and fans within these networks. This is where we learn and get inspired.
- 01Association for Women's Rights in Development (AWID)
- 02Community-Centric Fundraising (CCF)
- 03Catalyst Now
- 04Centre for Social Innovation (CSI)
- 05ImpactUP
- 06Future of Good
- 07Idealist
- 08Palestine Impact Collective
Work that moved
A strategy matters when something changes.
American Task Force on Lebanon
Making 40 years of work easier to recognize.
View the case study →House of Kalee
Building a new brand, a public following and a social enterprise with purpose at its core.
View the case study →PLEO
Helping a lifeline for parents build a stronger fundraising story.
View the case study →